01
Jun
Why is sales enablement valuable? Let’s begin by examining the sales cycle. The two primary stakeholders in the sales cycle are the seller and the buyer. The buyer expresses interest in a product or service, and the seller’s role is to nurture that curiosity until a sale is successfully completed. As the buyer experience becomes more personalized and complex, sellers must adapt, remain flexible, and be prepared to serve buyers effectively at all stages of their journey. How can sellers achieve this level of readiness? Through Sales and Marketing Intelligence and sales enablement. Imagine a scenario where salespeople are…